Partner
Power Busway
Overview
In 2018, I joined Power Bus Way as a partner. Founded in 2006 and headquartered in Toronto with a 71,000 sq. ft. manufacturing facility, the company was doing about $5M in annual sales. Over the next several years, I drove that past $200M — ultimately leading to Legrand's acquisition of the company in December 2024. Power Bus Way manufactures fully custom cable bus systems, electrical enclosures, and cable tray systems for data centers, industrial facilities, and large-scale commercial applications, with over 4,000 installations across the US and Canada.
Key Achievements
Revenue: $5M → $200M+ → 9-Figure Acquisition
Led the company through 40x growth, personally driving the majority of all sales revenue. In 2023, I initiated negotiations between Power Busway and a global manufacturer, successfully closing a 9-figure acquisition in late 2024 — while maintaining my exclusive distribution rights and territories.
4,000+ Installations
Helped grow the installation base to over 4,000 completed projects across the United States and Canada — cable bus systems, custom enclosures, tap boxes, splitter boxes, and quick connect panels rated up to 5,000A.
American Market Transformation
Drove UL 857 certification, CSA/ANSI C22.2 No. 273:19 compliance, and NEC Article 370 alignment. Adapted international manufacturing processes to meet American installation practices and customer expectations.
Data Center Dominance
Captured approximately 70% of revenue from the data center market — delivering cable bus systems for IT infrastructure, standby generator connections, transfer switch feeds, and switchgear interconnects. Systems rated up to 5,000A copper and 4,000A aluminum.
Product & Technology Innovation
Drove adoption of 3D laser scanning and BIM integration for site measurement, along with engineering innovations in quick connect panels (5,000A — largest ever produced), custom enclosures for medium voltage (up to 38kV), and field-ready pre-cut systems.
Challenges & Solutions
Insatiable South Texas demand outpacing capacity
The South Texas data center boom created relentless demand. Reworked material sourcing, negotiated supplier deals on terms, and built a supply chain that could scale from $5M to $200M+ without breaking.
Scaling from small manufacturer to global leader
Drove manufacturing efficiencies, developed alternate routing and fabrication methods, optimized production pipelines. Grew the operation to 120+ people in a 71,000 sq. ft. ISO 9001:2015 certified facility with UL 857, CSA/ANSI, and CWB 47.1 certifications.
Every jobsite is different
Data centers and industrial sites each have unique access constraints, rigging needs, and sequencing requirements. Developed custom delivery and packaging methods for every installation — because getting a 5,000A cable bus through the door and into position is half the battle.
International product, American expectations
Led UL 857 certification, CSA/ANSI compliance, NEC alignment, and built training programs and installation documentation that American electricians could follow and trust.
Processes Implemented
01Consultative Technical Sales
A sales methodology centered on understanding the customer's power distribution challenge first, then designing a fully custom solution. Systems rated from 600V to 38kV, up to 5,000A — every project is unique.
02End-to-End Custom Engineering
From 3D laser scanning and point cloud measurement through CAD modeling, BIM integration, in-house fabrication, and field-ready pre-cut delivery. Customers receive a complete engineered package, not just components.
03Market Localization
A repeatable process for adapting products to American standards: UL certification, NFPA compliance, NEC alignment, and installation documentation that domestic electricians can follow.
04Rapid Quoting & Engineering Support
Built systems for turning customer inquiries into engineered solutions within days, not weeks. Application engineering support from initial inquiry through post-installation service.
Lessons Learned
“40x growth requires reinventing the company at each stage. What works at $5M breaks at $50M, and what works at $50M breaks at $200M.”
“The American market rewards companies that take quality and service seriously. Cut corners on either and you'll pay for it in reputation.”
“Technical sales is about education, not persuasion. When the customer understands why your solution is right, the sale closes itself.”
“Partnership means being willing to do whatever the business needs, even when it's not in your job description. I've done everything from sales calls to warehouse work to product engineering.”
“Building a company to the point of acquisition by a global leader like Legrand validates the strategy: custom engineering, technical sales, and relentless quality.”
Gallery
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Power Busway growth trajectory
Power Busway growth trajectory
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Major installation project
Major installation project
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Product design innovation session
Product design innovation session